{"id":1884,"date":"2017-03-10T22:02:40","date_gmt":"2017-03-10T22:02:40","guid":{"rendered":"http:\/\/henryclarke.co\/test\/?page_id=1884"},"modified":"2017-04-03T12:21:55","modified_gmt":"2017-04-03T12:21:55","slug":"email-marketing","status":"publish","type":"page","link":"http:\/\/henryclarke.co\/test\/a-new-site-services\/drive-traffic\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"

[et_pb_section admin_label=”Section” global_module=”2036″ fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#003333″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_id=”menu”][et_pb_fullwidth_menu global_parent=”2036″ admin_label=”Fullwidth Menu” menu_id=”46″ background_color=”#e0e0e0″ background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off” dropdown_menu_animation=”fade” menu_font=”|||on|” menu_font_size=”18px”]<\/p>\n

[\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#031226″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_header admin_label=”Email Marketing” title=”Email Marketing” background_layout=”dark” text_orientation=”center” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_letter_spacing_hover=”0″ custom_css_main_element=”padding: 1% 0;” title_font_size=”36px”]<\/p>\n

Alongside all the social media options, still a significant driver of website traffic after all these years<\/h3>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”As with websites and search engine optimization and social media email marketing is all about content. ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

As with\u00a0websites and search engine optimization<\/a>\u00a0<\/strong>and social media<\/strong><\/a>\u00a0email marketing is all about content.<\/h1>\n

Are you producing content and sharing things with your audience that provide your target client with\u00a0value? \u00a0Does your audience want to read what you have to say? \u00a0Are you sending your customers\u00a0special offers that entice them to use your service? \u00a0If you are not providing your reader with value,\u00a0email marketing is a waste of your time. \u00a0If you can provide value (hint: we believe you can) email marketing is a no brainer.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”What results are we going for with this email marketing campaign? What do we want the recipient of our email to do?” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

What results are we going for with this email marketing campaign? What do we want the recipient of our email to do?<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Open Rates | Click Rates | Conversion Rates:” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Open Rates | Click Rates | Conversion Rates:
\nWhat they are and what it\u2019s all about:<\/strong><\/h3>\n

Open Rates:<\/strong> You send an email to 10,000 people. \u00a02,000 people open the email. \u00a0Your open rate is 2,000 \/ 10,000 or 20%.<\/p>\n

Click Rates:<\/strong> There is a button in your email blast that says\u00a0Buy Now. \u00a0When the reader clicks the Buy Now button that is, oddly enough, a click. \u00a0Of the 2,000 people that opened your email above, 1,000 people clicked the Buy Now button. \u00a0Your click rate is 1,000 \/ 2,000 or 50%.<\/p>\n

Conversion Rates:<\/strong> The customer that clicked the Buy Now button in your campaign is directed to a landing page promoting your latest product on sale now for $1,000. \u00a0Of the 1,000 people who are directed to your page 250 people buy your product. \u00a0Your conversion rate is 250 \/ 1,000 or 25%.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”What results are we going for with this email marketing campaign? What do we want the recipient of our email to do?” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

So what should you expect from a well done email campaign?<\/h1>\n

According to studies by MailChimp<\/a><\/strong> and Search Engine Land<\/a><\/strong> here are the numbers\u2026<\/p>\n