{"id":1892,"date":"2017-03-10T22:04:07","date_gmt":"2017-03-10T22:04:07","guid":{"rendered":"http:\/\/henryclarke.co\/test\/?page_id=1892"},"modified":"2017-04-02T23:00:07","modified_gmt":"2017-04-02T23:00:07","slug":"google-analytics","status":"publish","type":"page","link":"http:\/\/henryclarke.co\/test\/a-new-site-services\/analysis\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;Section&#8221; global_module=&#8221;2036&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#003333&#8243; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; module_id=&#8221;menu&#8221;][et_pb_fullwidth_menu global_parent=&#8221;2036&#8243; admin_label=&#8221;Fullwidth Menu&#8221; menu_id=&#8221;46&#8243; background_color=&#8221;#e0e0e0&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221; dropdown_menu_animation=&#8221;fade&#8221; menu_font=&#8221;|||on|&#8221; menu_font_size=&#8221;18px&#8221;] [\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#031226&#8243; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_fullwidth_header admin_label=&#8221;Google Analytics Reporting&#8221; title=&#8221;Google Analytics Reporting&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;center&#8221; header_fullscreen=&#8221;off&#8221; header_scroll_down=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; content_orientation=&#8221;center&#8221; image_orientation=&#8221;center&#8221; custom_button_one=&#8221;off&#8221; button_one_letter_spacing=&#8221;0&#8243; button_one_use_icon=&#8221;default&#8221; button_one_icon_placement=&#8221;right&#8221; button_one_on_hover=&#8221;on&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; custom_button_two=&#8221;off&#8221; button_two_letter_spacing=&#8221;0&#8243; button_two_use_icon=&#8221;default&#8221; button_two_icon_placement=&#8221;right&#8221; button_two_on_hover=&#8221;on&#8221; button_two_letter_spacing_hover=&#8221;0&#8243; custom_css_main_element=&#8221;padding: 1% 0;&#8221; title_font_size=&#8221;36px&#8221;]<\/p>\n<h3>Why using the power of Google Analytics kicked up with specialized website analysis unlocks the door to a lead generating website<\/h3>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;So you have a website! Let the business flow. &#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1><strong>So you have a website! \u00a0Let the business flow.<\/strong><\/h1>\n<p>It&#8217;s almost like you are printing money. \u00a0Thousands of visits a day, right? \u00a0Maybe not. \u00a0Why not? \u00a0You have a site, why aren&#8217;t people finding it? \u00a0If they are one of the 6 people that visited your site, LAST WEEK, how did they find your site? \u00a01 visit was you, 1 your employee, 3 were marketing firms (who called you, said they were Google, and there were problems with your site). \u00a0So that one person that visited your site, how did they get there? \u00a0Was it the business card you handed them? \u00a0Was it the web search they did for &#8220;Your Awesome Service in Ypsilanti, MI.&#8221; \u00a0Of course, the web guy that built the site for you said you would be on the first page &#8211; no wonder the server exploded from so many visits to your site! \u00a0Was it the Facebook post you did, that linked to your site? \u00a0Was it the &#8220;how-to&#8221; video you posted on YouTube?<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>You need to know how people are getting to your site, to know if your marketing efforts are working. \u00a0How do you know?<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2017\/03\/google-analytics-analysis-henry-clarke.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;bottom&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; alt=&#8221;google-analytics-analysis-henry-clarke&#8221; title_text=&#8221;google-analytics-analysis-henry-clarke&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#dddddd&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2017\/03\/google-analytics-analysis-henry-clarke.png.jpg&#8221; show_in_lightbox=&#8221;on&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; alt=&#8221;google-analytics-analysis-henry-clarke.png&#8221; title_text=&#8221;google-analytics-analysis-henry-clarke.png&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Who Knows how people get to your website? Google knows baby, Google knows. &#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1><strong>Who Knows how people get to your website? Google knows baby, Google knows.\u00a0<\/strong><\/h1>\n<p>The beauty of Google Analytics is the reporting can tell you everything, almost everything, about how people found your site, where they are located, whether they visited your site on a mobile phone, tablet, desktop, etc&#8230; \u00a0How did they find your site? \u00a0That post you did about your fluffy kitty using your products generated 500 visits alone, what? \u00a0Whereas, the 100th quote you posted on LinkedIn did not generate a single click, hmm. \u00a0Maybe we should do more cat videos. \u00a0If it works, yes you should, personal preferences aside.. \u00a0Google Analytics helps you get this kind of information. \u00a0You have the info. \u00a0You make adjustments to your website and your total marketing program, based on this information. \u00a0At least you should be.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>We get the reports but do not know for sure how to interpret the data? \u00a0We can help&#8230;<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;We take Google Analytics data, present it in a way you can understand, customized for your business, because one Google Analytics Report does not fit all.&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;right&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1><strong>We take Google Analytics data, present it in a way you can understand, customized for your business, because one Google Analytics Report does not fit all.<\/strong><\/h1>\n<p>We look at the data that is important to your business. Is it phone calls \u2013 we can track calls from your website. Is it lead forms \u2013 got it. Is it the raw number of visits to your site? How long people spend on your site, how many pages viewed, did they leave, come back, and then buy something from you? You get the point. We track this data, hourly, daily, monthly, weekly. Look at the trends, see what is going well, what isn\u2019t going well, and what could be better.<\/p>\n<p>[\/et_pb_text][et_pb_button admin_label=&#8221;Button&#8221; button_url=&#8221;#lineup-contact&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Get Started&#8221; button_alignment=&#8221;right&#8221; background_layout=&#8221;dark&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#b20000&#8243; button_border_color=&#8221;#b20000&#8243; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243;] [\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2017\/03\/GOOGLE-ANALYTICS-ANALYSIS-HENRY-CLARKE-OHIO.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;right&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; alt=&#8221;GOOGLE-ANALYTICS-ANALYSIS-HENRY-CLARKE-OHIO&#8221; title_text=&#8221;GOOGLE-ANALYTICS-ANALYSIS-HENRY-CLARKE-OHIO&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; global_module=&#8221;2405&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_image=&#8221;http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2017\/03\/home-plate.jpg&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; module_id=&#8221;lineup-contact&#8221;][et_pb_row global_parent=&#8221;2405&#8243; admin_label=&#8221;Row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_divider global_parent=&#8221;2405&#8243; admin_label=&#8221;Divider&#8221; color=&#8221;#ffffff&#8221; show_divider=&#8221;off&#8221; height=&#8221;25&#8243; divider_style=&#8221;solid&#8221; divider_position=&#8221;top&#8221; hide_on_mobile=&#8221;on&#8221;] [\/et_pb_divider][et_pb_text global_parent=&#8221;2405&#8243; admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>So what can Henry Clarke do for your online presence?<\/strong><\/h1>\n<ul>\n<li style=\"text-align: left;\"><strong>Improve it<\/strong> (so you can make money)<\/li>\n<li style=\"text-align: left;\"><strong>Speak in a language you can understand<\/strong> (or HTML if you prefer)<\/li>\n<li style=\"text-align: left;\"><strong>Work to give you a nice return on your investment<\/strong> (no matter how small)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\"><strong><a href=\"http:\/\/henryclarke.co\/test\/contact-us\/\">Contact Us Online<\/a><\/strong> or at <strong><a href=\"http:\/\/tel+9373614166\">937.361.4166<\/a><\/strong> today for more information about how we can help you improve your online presence.<\/h1>\n<p>[\/et_pb_text][et_pb_testimonial global_parent=&#8221;2405&#8243; admin_label=&#8221;Testimonial&#8221; author=&#8221;Eric VanVlymen&#8221; job_title=&#8221;Board Chair&#8221; company_name=&#8221; OAGE and Striving and Thriving with Aging Parents&#8221; url_new_window=&#8221;off&#8221; quote_icon=&#8221;on&#8221; use_background_color=&#8221;on&#8221; background_color=&#8221;#f5f5f5&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>&#8220;Steve is\u00a0more than just a web developer. \u00a0For instance with OAGE or even my personal site, I think of Steve\u00a0as part of my organization and business. 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