{"id":109,"date":"2011-09-21T11:13:38","date_gmt":"2011-09-21T11:13:38","guid":{"rendered":"http:\/\/henryclarke.co\/test\/?p=109"},"modified":"2011-09-21T11:14:08","modified_gmt":"2011-09-21T11:14:08","slug":"nanosperse-building-a-site-for-a-company-you-do-not-understand","status":"publish","type":"post","link":"http:\/\/henryclarke.co\/test\/nanosperse-building-a-site-for-a-company-you-do-not-understand\/","title":{"rendered":"NanoSperse: Building a Site for a Company You Do Not Understand"},"content":{"rendered":"<p><a href=\"http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2011\/09\/research-science-website.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-111\" title=\"research-science-website\" src=\"http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2011\/09\/research-science-website.png\" alt=\"research-science-website\" width=\"526\" height=\"290\" srcset=\"http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2011\/09\/research-science-website.png 526w, http:\/\/henryclarke.co\/test\/wp-content\/uploads\/2011\/09\/research-science-website-300x165.png 300w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/a><\/p>\n<p>When we received the eMail from NanoSperse to do a <strong><a href=\"http:\/\/henryclarke.co\/test\/?page_id=13\">Site Redesign<\/a><\/strong>, we were as always, excited, and honestly a bit intimidated by the subject matter.\u00a0 Their tagline is: &#8220;Dispersion Technology for a Small World.&#8221;\u00a0 Makes complete sense to me!\u00a0 Ok, so it didn&#8217;t.\u00a0 But what we HAD TO DO, is ask the same questions we always ask about their business to understand it from a high level.\u00a0 This is important so we understood what their customer would be looking for in a great Nano Composites firm.\u00a0 We like to take the approach Warren Buffett uses when evaluating investments.\u00a0 If Mr. Buffett cannot draw a business concept on a piece of paper, so a child could understand it, he does not invest.\u00a0 That is the same approach we use when building websites: <strong>cut out the extraneous chatter, boil a business down to it&#8217;s most important aspects, and communicate that through an easy to understand site<\/strong>.\u00a0 Art and Karrie at NanoSperse made this process a lot easier &#8211; answering my (see: <a href=\"http:\/\/www.synonym.com\/synonyms\/stupid\/\">Synonyms for Stupid<\/a>) questions.\u00a0 <strong><a href=\"http:\/\/nanosperse.com\/\">Check out their site<\/a><\/strong>, and be sure to give them a call, the next time you need a truckload of Pre-Dispersed Nano Materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we received the eMail from NanoSperse to do a Site Redesign, we were as always, excited, and honestly a bit intimidated by the subject matter.\u00a0 Their tagline is: &#8220;Dispersion Technology for a Small World.&#8221;\u00a0 Makes complete sense to me!\u00a0 Ok, so it didn&#8217;t.\u00a0 But what we HAD TO DO, is ask the same questions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-blog","category-portfolio"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":8,"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":119,"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/posts\/109\/revisions\/119"}],"wp:attachment":[{"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/henryclarke.co\/test\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}