{"id":1904,"date":"2017-03-10T22:06:35","date_gmt":"2017-03-10T22:06:35","guid":{"rendered":"https:\/\/henryclarke.co\/soda\/?page_id=1904"},"modified":"2022-12-03T05:41:24","modified_gmt":"2022-12-03T05:41:24","slug":"online-store","status":"publish","type":"page","link":"https:\/\/henryclarke.co\/soda\/services\/websites\/online-store\/","title":{"rendered":"Online Store"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Section&#8221; module_id=&#8221;menu&#8221; _builder_version=&#8221;4.6.6&#8243; background_color=&#8221;#003333&#8243; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_module=&#8221;2036&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;46&#8243; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; menu_font=&#8221;|700||on|||||&#8221; menu_font_size=&#8221;18px&#8221; background_color=&#8221;#e0e0e0&#8243; z_index=&#8221;281&#8243; text_orientation=&#8221;center&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;border-bottom: 1px solid rgba(153,153,153,0.4);&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#031226&#8243; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Sell Your Product Online &#8211; Online Stores&#8221; text_orientation=&#8221;center&#8221; content_max_width=&#8221;none&#8221; admin_label=&#8221;Sell Your Product Online with an Online Store&#8221; _builder_version=&#8221;4.16&#8243; title_font_size=&#8221;36px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; custom_css_main_element=&#8221;padding: 1% 0;&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<h2><strong>If you are providing a hard to find product, can sell your product competitively in the online marketplace, or there is not a lot of online competition for what you sell, eCommerce may be the thing for you.<\/strong><\/h2>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Build Your Online eCommerce Website and Everyone Will Find It. It\u2019s like Magic!&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong><a href=\"https:\/\/henryclarke.co\/soda\/a-new-site-services\/websites\/online-store\/\">Build Your Online eCommerce Website and Everyone Will Find It. \u00a0It\u2019s like Magic!<\/a><\/strong><\/h1>\n<p>Sorry to disappoint you. \u00a0In most cases it\u2019s not that easy. \u00a0Competing online is serious business. \u00a0With the likes of Amazon, Walmart, and Suzie\u2019s Local Awesome Product Shoppe, it can be difficult\u00a0to stand out. \u00a0There are a few keys to competing online.<\/p>\n<ul>\n<li>Good design<\/li>\n<li>The right price and value for your market<\/li>\n<li>Easy checkout<\/li>\n<li>Search Engine Marketing and Optimization<\/li>\n<li>Security<\/li>\n<\/ul>\n<h3><strong>What makes for a good eCommerce website design?<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/services\/websites\/online-store\/#design&#8221; button_text=&#8221;Learn More&#8221; button_alignment=&#8221;left&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#b20000&#8243; button_border_color=&#8221;#b20000&#8243; button_font=&#8221;|on|||&#8221; button_icon=&#8221;&#xe04e;||divi||400&#8243; button_letter_spacing_hover=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;] [\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/online-ecommerce-website.jpg&#8221; alt=&#8221;online-ecommerce-website&#8221; title_text=&#8221;online-ecommerce-website&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;] [\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>eCommerce: a lot like the $1.00 Concession Stand at GABP<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Good design &#8211;\u00a0The right price value for the market &#8211; Easy checkout<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;design&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#dddddd&#8221; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#b20000&#8243; custom_padding=&#8221;15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Good Looking Product<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/online-ecommerce-websites-1.jpg&#8221; alt=&#8221;online-ecommerce-websites&#8221; title_text=&#8221;online-ecommerce-websites&#8221; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; hover_icon=&#8221;&#x50;||divi||400&#8243; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;] [\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Nice, clean product image that can be zoomed. \u00a0Clear description and price. \u00a0Easy to find Add to Cart button.<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Good eCommerce Website Design&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Good eCommerce Website Design<\/strong><\/h3>\n<p>The overall structure of your online store should be simple to navigate. \u00a0Most often a good ecommerce site is well organized into categories. \u00a0These categories allow you customer to easily navigate your site, find what they are looking for, and buy it from you. \u00a0That is why we\u2019re here, right?<\/p>\n<p>After the customer finds the product of the century on your site, it needs to look good to seal the deal. \u00a0Photography is very important, so that your customer can zoom in on the product and see important details. \u00a0And obviously, you do not want the product to look like it was photographed in your cousin\u2019s closet \u2013 is that lava lamp in the background for sale?<\/p>\n<p>The adding to cart process should be intuitive and work easily, so your customer does not get frustrated and leave. \u00a0All so they can do the all important next step, hit the Add to Cart button.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>After the customer clicks Add to Cart, will they checkout and send you their money?<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Creating a checkout page that facilitates people giving you their money.&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Creating a checkout page that facilitates people giving you their money.<\/strong><\/h3>\n<h4><strong>When the customer arrives at your checkout page you want them to do three things.<\/strong><\/h4>\n<ol>\n<li>Confirm the items\u00a0in their cart<\/li>\n<li>Tell you where to ship the items<\/li>\n<li>Pay for the items<\/li>\n<\/ol>\n<p>That\u2019s it, simple. \u00a0The more pages and clicks you require of the customer, the higher the likelihood you may lose the sale. \u00a0Keep it simple and the customer will complete the sale.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Will people buy what you have to sell? \u00a0<\/strong><\/h3>\n<h3><strong>Things to consider\u2026<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#cccccc&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Simple Checkout<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/online-ecommerce-websites-henry-clarke-1.jpg&#8221; alt=&#8221;online-ecommerce-websites-henry-clarke&#8221; title_text=&#8221;online-ecommerce-websites-henry-clarke&#8221; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; hover_icon=&#8221;&#x50;||divi||400&#8243; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;] [\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<strong>When Dustin needs a glove, he needs it now.\u00a0<\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#dddddd&#8221; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.16&#8243; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;] [\/et_pb_divider][et_pb_image src=&#8221;http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/online-ecommerce-website-price.png&#8221; alt=&#8221;online-ecommerce-website-price&#8221; title_text=&#8221;online-ecommerce-website-price&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.19.2&#8243; animation_direction=&#8221;bottom&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;bottom&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;The right price and value for your market&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>The right price and value for your market<\/strong><\/h3>\n<p>The product you are selling will determine the amount of competition and the price point you are offering to the market. \u00a0You may find that there are more than 100 competitors selling your product at that competition is stiff and margins are low. \u00a0Still worth it? \u00a0What sets you apart? \u00a0Price? \u00a0Service? \u00a0Often price is the determining factor depending on what you are selling, and what market you are selling to. \u00a0At times, selling a very specific, hard to find product will result in sales just by the customer finding you online. \u00a0The hard to find product is so hard to find that when the customer finds it they will seal the deal on the spot \u2013 getting them to your site is the key.<\/p>\n<h3><strong>After your product is priced right and you know there is a market for it, you need to tell the world!<\/strong><\/h3>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Getting people to your site: Search Engine Optimization and Marketing&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;right&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Getting people to your site: Search Engine Optimization and Marketing<\/strong><\/h3>\n<p>When we build eCommerce sites we insure the sites are built using White-Hat Search Engine Optimization techniques. \u00a0The White-Hat SEO allows Google, Bing, etc\u2026 to scan your site and know what it is about. \u00a0Are you selling Swords for Pacifists? \u00a0You need to do some things behind the scenes that tell the search engines your site is about swords for pacifists. \u00a0The key is getting the customer to your site when they do a search for the \u201cDangerous Sword in a Kind Way 3000.\u201d \u00a0You obviously want your product to appear in the search. \u00a0Customer clicks your product link \u2013 customer is taken to the Dangerous Sword in a Kind Way 3000 page \u2013 not the home page of your site. \u00a0Again minimizing clicks is key. \u00a0Customer does a search, finds your product, pays you for it. \u00a0Boom.<\/p>\n<p>White-Hat SEO is not enough. \u00a0You need to promote your product using all means necessary. \u00a0Online, offline, in person. \u00a0It is all necessary. \u00a0With the proper mix of social media, email marketing, pay-per-click ads and offline promotional tactics you will drive traffic to your site and sales will increase.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>That all sounds great, anything else? \u00a0You bet.\u00a0 Security.<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#d6d6d6&#8243; custom_padding=&#8221;15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>A Google Search for &#8220;Rawlings Baseball Gloves&#8221;<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/online-ecommerce-websites-henry-clarke-ohio.jpg&#8221; alt=&#8221;online-ecommerce-websites-henry-clarke-ohio&#8221; title_text=&#8221;online-ecommerce-websites-henry-clarke-ohio&#8221; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; hover_icon=&#8221;&#x50;||divi||400&#8243; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;] [\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Many Options<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#dddddd&#8221; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/online-ecommerce-website-secure.png&#8221; alt=&#8221;online-ecommerce-website-secure&#8221; title_text=&#8221;online-ecommerce-website-secure&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Securing your site is paramount in today\u2019s crazy hacker \/ cyber-terror environment. &#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Securing your site is paramount in today\u2019s crazy hacker \/ cyber-terror environment.\u00a0<\/strong><\/h3>\n<p>So, you got people to your site, you have what they are looking for in the right fashion color, the price is right, what more could go wrong? \u00a0Your site needs to be secure, so your customer and your customer\u2019s information remains safe. \u00a0The https:\/\/ in front of your domain name and\/or the green padlock icon is what most savvy online shoppers are looking for. \u00a0This means the customer can give you their credit card details without those details being stolen by\u00a0the bad guys. \u00a0If your site is not secured by an SSL Certificate it must be in this day and age.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Ready to get started? \u00a0Give us a call and we can discuss your great idea for an online store. \u00a0937-361-4166.<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Section&#8221; module_id=&#8221;lineup-contact&#8221; _builder_version=&#8221;4.7.7&#8243; background_image=&#8221;http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/home-plate.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; disabled=&#8221;on&#8221; global_module=&#8221;2405&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.16&#8243; height=&#8221;25px&#8221; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So what can Henry Clarke do for your online presence?&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>So what can Henry Clarke do for your online presence?<\/strong><\/h1>\n<ul>\n<li style=\"text-align: left;\"><strong>Improve it<\/strong> (so you can make money)<\/li>\n<li style=\"text-align: left;\"><strong>Speak in a language you can understand<\/strong> (or HTML if you prefer)<\/li>\n<li style=\"text-align: left;\"><strong>Work to give you a nice return on your investment<\/strong> (no matter how small)<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h1 style=\"text-align: center;\"><strong><a href=\"https:\/\/henryclarke.co\/soda\/contact-us\/\">Contact Us Online<\/a><\/strong> or at <strong><a href=\"tel:937-361-4166\">937.361.4166<\/a><\/strong> today for more information about how we can help you improve your online presence.<\/h1>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Eric VanVlymen&#8221; job_title=&#8221;Board Chair&#8221; company_name=&#8221; OAGE and Striving and Thriving with Aging Parents&#8221; admin_label=&#8221;OAGE Testimonial&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;Steve is\u00a0more than just a web developer. \u00a0For instance with OAGE or even my personal site, I think of Steve\u00a0as part of my organization and business. He\u00a0immediately become a team member. He\u00a0is interested in understanding what I am trying to accomplish and works to either make it happen or help me make it happen. Steve\u00a0doesn&#8217;t passively help me in the areas, he\u00a0actively works to drive my mission through his\u00a0work.&#8221;<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Contact Form&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|||15px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><iframe loading=\"lazy\" id=\"JotFormIFrame-51967884986987\" style=\"width: 100%; height: 745px; border: none;\" src=\"https:\/\/form.jotformpro.com\/51967884986987\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"> <\/iframe> <script type=\"text\/javascript\"> var ifr = document.getElementById(\"JotFormIFrame-51967884986987\"); if(window.location.href && window.location.href.indexOf(\"?\") > -1) { var get = window.location.href.substr(window.location.href.indexOf(\"?\") + 1); if(ifr && get.length > 0) { var src = ifr.src; src = src.indexOf(\"?\") > -1 ? src + \"&\" + get : src + \"?\" + get; ifr.src = src; } } window.handleIFrameMessage = function(e) { var args = e.data.split(\":\"); if (args.length > 2) { iframe = document.getElementById(\"JotFormIFrame-\" + args[2]); } else { iframe = document.getElementById(\"JotFormIFrame\"); } if (!iframe) return; switch (args[0]) { case \"scrollIntoView\": iframe.scrollIntoView(); break; case \"setHeight\": iframe.style.height = args[1] + \"px\"; break; case \"collapseErrorPage\": if (iframe.clientHeight > window.innerHeight) { iframe.style.height = window.innerHeight + \"px\"; } break; case \"reloadPage\": window.location.reload(); break; } var isJotForm = (e.origin.indexOf(\"jotform\") > -1) ? true : false; if(isJotForm && \"contentWindow\" in iframe && \"postMessage\" in iframe.contentWindow) { var urls = {\"docurl\":encodeURIComponent(document.URL),\"referrer\":encodeURIComponent(document.referrer)}; iframe.contentWindow.postMessage(JSON.stringify({\"type\":\"urls\",\"value\":urls}), \"*\"); } }; if (window.addEventListener) { window.addEventListener(\"message\", handleIFrameMessage, false); } else if (window.attachEvent) { window.attachEvent(\"onmessage\", handleIFrameMessage); } <\/script><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are providing a hard to find product, can sell your product competitively in the online marketplace, or there is not a lot of online competition for what you sell, eCommerce may be the thing for you. Build Your Online eCommerce Website and Everyone Will Find It. \u00a0It\u2019s like Magic! Sorry to disappoint you. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1967,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1904","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/pages\/1904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/comments?post=1904"}],"version-history":[{"count":31,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/pages\/1904\/revisions"}],"predecessor-version":[{"id":4021,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/pages\/1904\/revisions\/4021"}],"up":[{"embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/pages\/1967"}],"wp:attachment":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/media?parent=1904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}