[et_pb_section admin_label=”Section” global_module=”2036″ fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#003333″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_id=”menu”][et_pb_fullwidth_menu global_parent=”2036″ admin_label=”Fullwidth Menu” menu_id=”46″ background_color=”#e0e0e0″ background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off” dropdown_menu_animation=”fade” menu_font=”|||on|” menu_font_size=”18px” custom_css_main_element=”border-bottom: 1px solid rgba(153,153,153,0.4);”] [\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”on” specialty=”off” disabled=”off”][et_pb_fullwidth_post_title admin_label=”Fullwidth Post Title” title=”on” meta=”on” author=”off” date=”on” date_format=”M j, Y” categories=”off” comments=”on” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”light” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”#031226″ title_font_size=”30px” title_font_size_phone=”24px” title_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_padding=”20px|||” disabled=”off”] [\/et_pb_fullwidth_post_title][et_pb_fullwidth_image admin_label=”Fullwidth Image” src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/03\/My-Post.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”0px|0px|0px|0px” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” padding_top_1=”20px” parallax_2=”off” parallax_method_2=”off”][et_pb_column type=”2_3″][et_pb_text admin_label=”First Impressions” background_layout=”light” text_orientation=”left” max_width=”90%” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” header_font=”|||on|” header_text_color=”#031226″]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”First impressions are vital in today\u2019s marketplace…” background_layout=”light” text_orientation=”left” text_font_size=”18″ text_font_size_phone=”16″ text_font_size_last_edited=”on|phone” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”]<\/p>\n
First impressions are vital in today\u2019s marketplace. Your customers, readers, and website visitors make an instant judgement about you and your business based on their experience with your website. If it loads fast, you\u2019ve made a great first impression!<\/p>\n
Here are some things that we\u2019ve heard on this topic:<\/strong><\/p>\n On the other hand, a slow website makes people think it\u2019s unsafe, insecure, and untrustworthy. And it\u2019s really difficult to turn around that negative first impression. 79% of online shoppers say they won\u2019t go back to a website if they\u2019ve had trouble with load speed.<\/strong> You don\u2019t get a second chance when it comes to user experience.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”> Test your site” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n [\/et_pb_text][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_3″][et_pb_sidebar admin_label=”Sidebar” orientation=”right” area=”et_pb_widget_area_1″ background_layout=”light” remove_border=”off”] [\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Search Engine Ranking” background_layout=”light” text_orientation=”left” max_width=”90%” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” header_text_color=”#031226″ header_font=”|||on|”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”This may surprise you, but Google has indicated that site speed…” background_layout=”light” text_orientation=”left” text_font_size=”18″ text_font_size_phone=”16″ text_font_size_last_edited=”on|phone” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”] This may surprise you, but Google has indicated that site speed is one of the signals used by its algorithm to rank pages. A slow-loading site could knock you down several positions or pages in your search engine ranking! In addition, a slower site load means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your ranking as well. [\/et_pb_text][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”2_3″][et_pb_text admin_label=”User Experience\/Conversion Loss” background_layout=”light” text_orientation=”left” max_width=”90%” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” header_text_color=”#031226″ header_font=”|||on|”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”As we mentioned, page speed is also important to your users\u2019 experience…” background_layout=”light” text_orientation=”left” text_font_size=”18″ text_font_size_phone=”16″ text_font_size_last_edited=”on|phone” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”]<\/p>\n As we mentioned, page speed is also important to your users\u2019 experience on your site. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions – the number of people that come to your site and fill out the contact form or call you.<\/p>\n According to surveys done by Akamai<\/a> and Gomez.com<\/a>, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn\u2019t loaded within 3 seconds.<\/strong> So, in the amount of time it takes Billy Hamilton (one of, if not the fastest, players in Major League Baseball) to steal second base, 3.1 seconds – WHOA! – your site visitor will leave your site if the page has not loaded. Nearly 80% of web shoppers who have trouble with web site performance say they won\u2019t return to the site to buy again, and around 40% of them will tell a friend if they had a poor experience shopping online.<\/p>\n This means you\u2019re not just losing conversions from visitors that are already coming to your site, but that loss is magnified through their friends and colleagues as well. The end result is that you can be losing a great deal of potential sales because of a few seconds difference.<\/p>\n [\/et_pb_text][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_3″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” height=”40″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [\/et_pb_divider][et_pb_image admin_label=”Image” src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/03\/google-1.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”right” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#d8d8d8″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_id=”site-speed”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”|0px||0px” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”3_4″][et_pb_text admin_label=”Contact Us today to learn how.” background_layout=”light” text_orientation=”left” text_font_size=”30″ use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” custom_padding=”5px|||”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [\/et_pb_divider][et_pb_button admin_label=”Button” button_url=”https:\/\/henryclarke.co\/soda\/contact\/” url_new_window=”off” button_text=”GET HELP” button_alignment=”left” background_layout=”dark” custom_button=”on” button_text_size=”18″ button_bg_color=”#b20000″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_bg_color_hover=”rgba(178,0,0,0.85)” button_letter_spacing_hover=”0″ disabled=”off”] [\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2017\/03\/website-wordpress-updates-software.png” alt=”website ssl security certificate” title_text=”website ssl security certificate” show_in_lightbox=”off” url=”https:\/\/henryclarke.co\/soda\/website-security-why-websites-get-hacked-and-how-to-prevent-it-from-happening-to-your-website\/” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled=”off” disabled_on=”off|off|off”] [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Worried about your site getting hacked?” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n\n
>\u00a0Test your site<\/strong><\/a><\/span><\/h2>\n
Search Engine Ranking<\/strong><\/h1>\n
User Experience\/Conversion Loss<\/strong><\/h1>\n
Curious what the site speed is for YOUR website? You can use Google PageSpeed Insights<\/strong><\/a><\/span>\u00a0or Pingdom<\/strong><\/a><\/span> to check. If you don\u2019t like what you see, we can improve your site speed!<\/h3>\n
Contact Us<\/span><\/a>\u00a0today to learn how.<\/strong><\/h2>\n
Worried about your site getting hacked?<\/strong><\/h2>\n