As of Q2 2018, more than 1.4 Billion of them visit the top social network in the United States, EVERY DAY. Despite being known as “mombook,” according to Pew Research, 75% of men, compared to 83% of women use Facebook. 79% of these users have graduated from college – college graduates earn more money. Bottom line, you should figure out how your brand will communicate with your customer on Facebook.<\/p>\n
[\/et_pb_text][et_pb_divider color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/facebook-stats-monthly-users.png” url=”https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/” url_new_window=”on” show_bottom_space=”off” \/][et_pb_text _builder_version=”3.12″]<\/p>\n
via sproutsocial<\/a><\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_fullwidth_header _builder_version=”3.12″ title=”Facebook is the most versatile of all social networks. ” background_color=”#031226″ text_orientation=”center” title_level=”h3″ title_font_size=”36px” content_font_size=”18px” content_font_size_phone=”16px” content_font_size_last_edited=”on|phone”]<\/p>\n You can share your latest Blog, post Photos, add a 45 minute Video (compared to 1 minute max on Instagram), share Events, post a Podcast, or utilize one of the most powerful and effective tools available on Facebook at this time – Facebook Live<\/a><\/strong>.<\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”Logo and Cover Image” max_width=”90%” use_border_color=”off” disabled=”off” header_text_color=”#031226″ header_font=”|||on|” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”This may surprise you, but Google has indicated that site speed…” text_font_size=”18″ text_font_size_phone=”16″ text_font_size_last_edited=”on|phone” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″]<\/p>\n First and foremost, the initial impact you make on your visitor in the first few seconds is huge.<\/p>\n Your Facebook Profile Image<\/strong> should be simple. In most cases, it’s best to use your logo. The image will be shown as 170 pixels wide x 170 pixels high on desktop and 128×128 on mobile devices. Your profile image will also appear next to comments you make in posts, so the more simple and distinguishable, the better.<\/p>\n For your Facebook Cover Photo<\/strong>\u00a0a simple image that represents your brand, with a limited amount of text, is important. It is also important to switch out the image regularly, depending on the time of year. An image of\u00a0Mrs. Claus plugging your latest product may not translate so well in May. Cover photos should be 851 pixels wide by 315 pixels high – or larger using the same aspect ratio. The mobile resolution is 640 x 360, which is a little narrower, so consider this when testing which image to use. Resolution is very important; do not sacrifice quality by using what you think may be a cool image that is also low resolution or the wrong size. Your presentation is everything here. Do not settle for mediocrity<\/a>.<\/strong><\/p>\n [\/et_pb_text][et_pb_divider color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/facebook-cover-image-and-logo.jpg” url=”https:\/\/www.facebook.com\/CocaColaUnitedStates\/” url_new_window=”on” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”25%” show_bottom_space=”off” \/][et_pb_text _builder_version=”3.12″]<\/p>\n Coca-Cola<\/strong><\/a><\/p>\n [\/et_pb_text][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/Jungle-Red-Logo-and-Cover-Image.png” url=”https:\/\/www.facebook.com\/junglereddayton\/” url_new_window=”on” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”25%” show_bottom_space=”off” \/][et_pb_text _builder_version=”3.12″]<\/p>\n Jungle Red Salon<\/a><\/strong><\/p>\n [\/et_pb_text][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/Charlotte-Knights-Logo-and-Cover-Image.png” url=”https:\/\/www.facebook.com\/CharlotteKnightsBaseball\/” url_new_window=”on” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”25%” show_bottom_space=”off” \/][et_pb_text _builder_version=”3.12″]<\/p>\n Charlotte Knights<\/a><\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_fullwidth_header _builder_version=”3.12″ title=”%22New layout for your business page is coming.%22 What this really means…” text_orientation=”center” title_font_size=”36px” content_font_size=”18px” content_font_size_phone=”16px” content_font_size_last_edited=”on|desktop” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone”]<\/p>\n Facebook recently sent out an Email Communication to all business page owners. There are things you can do to optimize your Facebook page template, that will make a difference.<\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” custom_padding=”|0px||0px” width_unit=”off” specialty=”off” disabled=”off” prev_background_color=”#000000″ next_background_color=”#031226″ _builder_version=”3.12″][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″ background_color_2=”#e8e8e8″ padding_top_2=”10px” padding_right_2=”10px” padding_bottom_2=”10px” padding_left_2=”10px”][et_pb_column type=”2_3″][et_pb_text admin_label=”Using the Right Template and Business Category” max_width=”90%” use_border_color=”off” disabled=”off” header_text_color=”#031226″ header_font=”|||on|” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”As we mentioned, page speed is also important to your users\u2019 experience…” text_font_size=”18″ text_font_size_phone=”16″ text_font_size_last_edited=”on|phone” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″]<\/p>\n Facebook has built templates for specific types of businesses. Facebook is trying to make setting up your page simpler, by pre-selecting call-to-action buttons and links for you.\u00a0You always have the option to edit these settings further. If your page is new, Facebook will step you through this process. If you have an existing Facebook page, you can check to make sure your current template makes sense for your business. Template settings are found by clicking Settings > Edit Page, then clicking the Edit button next to your Current Template. Customizing your template will allow you to perfectly position buttons and links for your visitors, so you can get the most out of your Facebook page.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/Tabs-and-Locations-in-action.png” show_in_lightbox=”on” background_color=”#ededed” custom_padding=”15px|15px|15px|15px” show_bottom_space=”off” \/][et_pb_text _builder_version=”3.12″ text_font_size=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone”]<\/p>\n Button and Tabs\u00a0in Action<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.12″ text_font_size=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone”]<\/p>\n As you are setting up your page, it’s important you take time to select the right category for your business. Facebook will allow you to select three, choose wisely. If you are a local business that sells primarily to your customers in a\u00a0specific geographic area, make sure you choose Local Business as one of the categories, so your happiest customers can leave you 5 star reviews.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/facebook-category-selection.png” url_new_window=”on” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”25%” show_bottom_space=”off” show_in_lightbox=”on” \/][et_pb_text _builder_version=”3.12″]<\/p>\n Category Selection<\/strong><\/p>\n [\/et_pb_text][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/Buttons-for-Restaurant.png” url_new_window=”on” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”25%” show_bottom_space=”off” show_in_lightbox=”on” \/][et_pb_text _builder_version=”3.12″]<\/p>\n Button Locations<\/strong><\/p>\n [\/et_pb_text][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/Tabs-for-Restaurant.png” url_new_window=”on” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”25%” show_bottom_space=”off” show_in_lightbox=”on” \/][et_pb_text _builder_version=”3.12″]<\/p>\n Tabs (Links) Location<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.12″ background_color=”#003863″ custom_padding=”15px|15px|15px|15px” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”25%” background_layout=”dark”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#ffffff” next_background_color=”#ffffff” _builder_version=”3.12″ background_color=”#031226″][et_pb_row][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.12″ text_line_height=”1.2em” background_layout=”dark” text_font_size=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_font_size_last_edited=”on|phone” header_2_font_size_last_edited=”on|desktop”]<\/p>\n As the name implies Facebook Live is video recorded live, as it happens, for the world to see. You can use this platform to host a live Q&A with your followers, give your fans a look-in at your team building visit to a Major League Baseball baseball game, or tour your clients new corporate headquarters. If you have the ability to do Facebook Live well, which does require some skill, your video has great potential to be shared and viewed well after the live broadcast.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.12″ background_layout=”dark”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_video _builder_version=”3.12″ src=”https:\/\/youtu.be\/y3yRv5Jg5TI” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#031226″ next_background_color=”#d8d8d8″][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”2_3″][et_pb_text admin_label=”Video and Photos” max_width=”90%” use_border_color=”off” disabled=”off” header_text_color=”#031226″ header_font=”|||on|” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”As we mentioned, page speed is also important to your users\u2019 experience…” text_font_size=”18″ text_font_size_phone=”16″ text_font_size_last_edited=”on|phone” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″]<\/p>\n If you are looking to increase engagement on your Facebook page photos and videos are the way to do it. Photo and video are far and away the most commented and shared content on Facebook. The relatively new and extremely popular Facebook Live functionality is an engagement dream.<\/p>\n Engagement = People Like, Share and Comment on your content.\u00a0<\/strong><\/em><\/p>\n When it comes to photos it is best to share original photos, as opposed to stock photography. People like real, visually striking images. Images of your team or your clients in their environment give your followers a better idea of who your team is and who the clients are you serve. It\u2019s your employees living the brand, it\u2019s your customers using your product or telling their story.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/optimize-facebook-page.jpg” animation_style=”slide” animation_direction=”left” \/][et_pb_image _builder_version=”3.12″ src=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/optimize-facebook-business-page.jpg” animation_style=”slide” animation_direction=”right” \/][et_pb_text _builder_version=”3.12″ text_font_size=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone”]<\/p>\n As is the recommendation with photos, video should be shared directly on Facebook,\u00a0referred to as posting native content. It’s been noted that video and photos\u00a0posted\u00a0directly on the Facebook platform, are rewarded by Facebook’s algorithm, and served to followers at a higher rate. The alternative is sharing a link to a YouTube video, or sharing an Instagram photo to your Facebook account – not the optimum way to go about it.<\/p>\n The beauty of Facebook is that you can post up to 45 minute video. Instagram has a 1 minute video length maximum, at the time we are writing this post.\u00a0You can describe in great detail, in interesting fashion we hope, how to use your latest product or service. Share the 15 minute presentation you gave to your clients last week. The flexibility here is key, and with interesting and educational content, the comments and shares will follow.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_divider color=”#ffffff” show_divider=”off” height=”40″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” \/][et_pb_text _builder_version=”3.12″]<\/p>\n [instagram-feed]<\/p>\n [\/et_pb_text][et_pb_blurb _builder_version=”3.12″ use_icon=”on” font_icon=”%%234%%” background_color=”#031f3d” icon_color=”#ffffff” background_layout=”dark” custom_padding=”15px|15px|15px|15px” title=”SCOREBOARD STUMPER” header_level=”h1″ header_font_size=”24″ header_font_size_phone=”20″ header_font_size_last_edited=”on|phone” text_orientation=”center” header_text_align=”center”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” background_color=”#d8d8d8″ parallax_method=”off” module_id=”site-speed” prev_background_color=”#ffffff” _builder_version=”3.12″ background_image=”http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/01\/baseball-stadium-1.jpg” background_position=”bottom_center”][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.12″ show_divider=”off” \/][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”|0px||0px” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”2_3″][et_pb_text admin_label=”Contact Us today to learn how.” text_font_size=”30″ use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” custom_padding=”5px|||” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.12″ header_font_size=”36px” background_layout=”dark”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_divider color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” \/][et_pb_button button_url=”https:\/\/henryclarke.co\/soda\/contact\/” url_new_window=”off” button_text=”GET HELP” button_alignment=”left” background_layout=”dark” custom_button=”on” button_text_size=”18″ button_bg_color=”#b20000″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_bg_color_hover=”rgba(178,0,0,0.85)” button_letter_spacing_hover=”0″ disabled=”off” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.12″ show_divider=”off” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" What you need to know about optimizing your Facebook Business page. Facebook is the most versatile social media platform, allowing the most content formats.<\/p>\n","protected":false},"author":2,"featured_media":3641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,36,6,47],"tags":[57,58],"class_list":["post-3608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook-tips","category-social-media","category-web-tips","tag-facebook","tag-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/posts\/3608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/comments?post=3608"}],"version-history":[{"count":48,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/posts\/3608\/revisions"}],"predecessor-version":[{"id":3684,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/posts\/3608\/revisions\/3684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/media\/3641"}],"wp:attachment":[{"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/media?parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/categories?post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henryclarke.co\/soda\/wp-json\/wp\/v2\/tags?post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Logo and Cover Image<\/strong><\/h1>\n
Using the Right Template and Business Category<\/strong><\/h1>\n
Be\u00a0sure\u00a0to choose Local Business as one of\u00a0your page categories, so your happiest customers can leave you 5 star reviews.<\/strong><\/h3>\n
![\"\"](\"http:\/\/henryclarke.co\/soda\/wp-content\/uploads\/2018\/08\/youreview-stars-300x63.png\")
<\/p>\nFacebook Live has added a whole new wrinkle to video, and is getting attention.<\/strong><\/h1>\n
The video of the Laughing Chewbacca Lady was originally shot on Facebook Live and exploded with millions of views across the internet – most of the views were hours, days and months after the live video.<\/strong><\/h4>\n
Video and Photos<\/strong><\/h1>\n
Video and photos posted directly on the Facebook platform, are rewarded by Facebook\u2019s algorithm, and served to followers at a higher rate<\/strong><\/h3>\n
Need help optimizing your Facebook Business Page, and getting more engagement?<\/strong><\/h1>\n
Contact Us<\/span><\/a>\u00a0today for more info.<\/strong><\/h2>\n